People buy from people they like. They do business with people they know, like and trust. It’s as simple as that.

In the modern world of marketing, it can be tempting to think that your content needs to be more “fun” or “engaging” than ever before in order to get noticed by your audience. But what if we told you that there’s actually nothing new about this? In fact, this concept has been around for ages–and it’s still one of the most important concepts in marketing today!

Consumers are increasingly turning to social media as a source of information and advice. If you can figure out a way to connect with these people, emotionally, you’ll gain lifetime consumers and audience members.